ANALISIS EFISIENSI PEMASARAN DAN TRANSMISI HARGA CABAI RAWIT DI KECAMATAN WAKORUMBA UTARA KABUPATEN BUTON UTARA

Bahasa Indonesia

Abstract

This study aims to identify marketing channel patterns, analyze marketing margins, marketing efficiency
and price transmission of cayenne pepper. To determine the sample of cayenne pepper farmers in the study using
the Simple Random Sampling method and determining marketing institutions using Snowbal Sampling. The results
showed that there are 2 marketing channels of cayenne pepper in North Wakorumba District, North Buton
Regency, namely marketing channel I consisting of farmers - collectors - wholesalers - retailers and then marketed
to final consumers, while marketing channel II starts from farmers - traders wholesaler-retailer which is then
marketed to the final consumer. The total cost of the entire marketing channel I involved is Rp. 6,133.28/Kg, while
in the marketing channel II is Rp. 3,577.8/Kg, the total marketing margin in the marketing channel I is Rp.
15,000/Kg, in the marketing channel II the total margin is IDR 10,000/Kg. The farmer share in marketing channel I
is 75%, marketing channel II is 85% and the elasticity of price transmission in marketing channel I is 0.15 and for
the elasticity of marketing channel II is 0.28. Both marketing institutions have elasticity < 1 or inelastic.