PESAN KOMUNIKASI DALAM MEMBANGUN PERILAKU RAMAH LINGKUNGAN (Studi Kasus pada  Komunitas Pulo Geulis di Kota Bogor): Bahasa Indonesia

Megafirmawanti Lasinta; Yoenita Jayadisastra; Hartina Batoa; Awaluddin Hamzah

Authors

Megafirmawanti Lasinta Jurusan Penyuluhan Pertanian Fakultas Pertanian UHO
Yoenita Jayadisastra Jurusan Penyuluhan Pertanian FP UHO
Hartina Batoa Jurusan Penyuluhan Pertanian FP UHO
Awaluddin Hamzah Jurusan Penyuluhan Pertanian FP UHO

Keywords:

Message Frames; Environmentally Friendly Behavior; Community;

Abstract

Messages in a communication process can influence a person in making decisions, whether or not to
perform certain behaviors. One of the important things to study is how the community treats their environment.
This study aims to analyze how the use of message frames in building an environmentally friendly community and
how the level of environmentally friendly behavior in the community. The location of this research is in a densely
populated communities in the city of Bogor, namely Pulo Geulis which is located in the middle of the Ciliwung river.
Data collection and analysis has been carried out since 2019 using a research instrument in the form of a
questionnaire. The results showed that the types of message frames used in building environmentally friendly
behavior were benefit messages, risk messages, and technical messages. The level of environmentally friendly
behavior of Pulo Geulis residents is at the level of "environmentally friendly enough" at a percentage of 81%.